While there are now a variety of means to promote travelling across social media, one of the best ways to entice an audience is still through the use of traditional flyers. They are simply easy to hand out to potential clients and get the job done efficiently.
What you may not know, however, is that designing a flyer is not at all complicated. Some choose to employ someone to do the work for them, but I’m here to tell you that you don’t even need to spend a lot of time and effort to create your own.
To help you design the perfect trip flyer, I’ve summarized the 7 essential steps you need to know. So, without further ado, let’s get started!
1. Begin With a Template
Nowadays, you don’t need to start creating your flyers directly from scratch. There’s no need for you to draw the graphics yourself or even come up with an eye-catching color scheme. Instead, you can simply refer to the many travel poster templates that you can easily access online.
These templates range from simple to comprehensive, and it’s up to you to decide how you want yours to look. The best part? You can utilize these templates for free!
2. Incorporate Your Brand Identity
Now that you have a set layout for your flyer design, you can now incorporate the look and branding of your business. This is important because it helps set you apart from competitors and helps customers easily identify your promotional offers.
One of the ways you can do this is to simply include your business name, logo, and color scheme to keep your branding consistent. As a bonus, it even saves you the time and effort to think of a new type of design!
3. Use Clear and Concise Descriptions
When you hand out flyers to potential clients, there’s a chance that they’re not going to read through everything you write. This is why you must try your best to ensure that the descriptions you write are clear and easily scannable.
Simply make use of proper headings, and bullet points, and keep your descriptions short. Also, ensure that you are only adding relevant information to save yourself and your potential client the extra time.
4. Include Testimonials
If a potential client shows initial interest in your business, it’s a good idea to also include testimonials from past customers which can show them that you are trustworthy and effective. Did you know that 72% of customers trust a business more after reading positive reviews?
You can do this by simply attaching actual quotes from past customers or even attaching a link to a site where potential clients can read through past reviews of your business like on Google Reviews or Yelp.
5. Include Contact Information
Potential clients are going to want to learn more about your services once you pique their interest through your flyer. This is why it’s important to attach a variety of contact information so that they can easily reach you if they are interested in inquiring further.
Include various contact details from your telephone number to your email address. It’s also a good idea to attach your page names on social media sites for additional engagement.
6. Attach Promotional Offers
Try making your flyers all the more special by including limited-time offers that customers can avail of when they present at your store. Not only will this incentivize your customers to keep the flyers, but they can also be informed of the promotional packages you are offering. You can even indicate an expiration date, so there’s more sense of urgency and they’re inclined to visit your store sooner.
7. Add an FAQ
Although it’s still best to discuss customer queries in person, you can also save yourself time and effort by attaching a frequently asked questions section to your flyer. This can help save time and help your customers get answers to their initial queries if they are interested in availing your services.
In addition to an FAQ section, you can also attach a scannable QR code that can lead your customers to your website or any form where they can submit their queries. This can help in terms of organizing questions and even in giving you an idea of what type of questions your customers commonly have.
Ready to Design Your Perfect Travel Poster?
The most effective travel posters are not just visually appealing but also get the job done in terms of delivering information. If you’d like to start creating your own travel poster today, try incorporating these tips and make use of all the tools available to bring your vision to life.
